Faculty
Professor · Management of Technology, Korea University
About
I am an Associate Professor in the Management of Technology at Korea University. My research interests center on Artificial Intelligence, with a particular emphasis on Agentic AI, Generative AI, Explainable AI, Physical AI, Continual AI, AX, Digital Transformation (DX), Business Analytics, Big Data Analytics, Machine Learning, Computer Vision, Large Language Models (LLMs), Natural Language Processing (NLP), Robo-Advisors, Econometric Models, and Quantitative Marketing. My work is grounded in advanced technical data analysis. My research has been published in leading academic journals, including the Journal of Marketing Research, Decision Support Systems, Knowledge-Based Systems, Expert Systems with Applications, Data Mining and Knowledge Discovery, and Information & Management. In addition to my academic pursuits, I am an experienced data scientist and have made significant contributions to both academia and industry by successfully leading and collaborating on a variety of projects with major international corporations, leveraging theoretical insights to drive practical impact.
Academic Experience
- Associate ProfessorManagement of Technology, Korea University
- Assistant professorManagement of Technology, Korea University
- Assistant professorManagement Information Systems, Dongguk University
Industry Experience
- FounderHigh Technology-based Artificial Intelligence Company, Aimtory
- CEOArtificial Intelligence Solution Company, Basbai[Exit]
- Co-founderSentience
Education
- Ph.D.Information Systems, Management Engineering, KAIST College of Business
- M.S.Industrial Engineering, Korea University
- B.A.Statistics, Yonsei University
Research Interests
AI · AX
Agentic AIGenerative AIExplainable AIPhysical AIContinual AI
Business Analytics
Quantitative Marketing
LLM · sLLM
Large Language Model
RAG
Retrieval-Augmented Generation
NLP
Natural Language Processing
Large Multimodal Model
LMM
Digital Transformation
DX
CV
Computer Vision
Survey-based Behavioral Research
Field-based Experimental Research
Statistical Analysis
Econometrics ModelsPredictive ModelTime Series Analysis
Stock & Cryptocurrency Price Prediction
Financial Technology
Fields
Award
- Best Paper AwardRecommender System for Retail Stores that Carry Identical Brands, Korea Intelligent Information System Society (2017)
- Best Paper AwardA "Falsely-Framed" Choice: A Randomized Field Experiment on the Attraction Effects in Recommender Systems, Information Systems Review Society (2019)
- Best Paper NomineesDeep learning for financial distress prediction considering individual effect and complex system, INFORMS Data Science Workshop (2020)
- AwardBig Data Competition, Korea Gas Corporation (2022)
- AwardBig-Star Solution Platform, Startup Promotion Agency (2022)
- Best Researcher AwardInternational Distinguished Paper Section, Dongguk University (2023)
- Best Faculty AwardDomain: Artificial Intelligence, 18th Edition of COS International Research Awards (2025)